Restaurant group

Group-wide guest WiFi for News Cafe

News Cafe, a multi-venue restaurant group, needed one guest WiFi experience across all of its sites, with the same look and the same opt-in flow, while still letting each venue run its own promotions locally.

Challenge

Each site previously ran its own WiFi setup, with different splash pages, different data capture and often none at all. Guest details were scattered across venues, or never captured, and the brand experience varied from one restaurant to the next.

Solution

• One captive portal design across every venue: the News Cafe's branding, consistent legal copy, consistent capture fields.
• Each venue set up as its own location, so a site keeps its own guest list.
• Consent captured at the moment guest details are given, and the list stays the group's to export and use.
• Fair-use time and bandwidth limits to keep connections brisk during peak service.
• Guest traffic kept off each venue's own network and card machine.

The result

A guest list that is captured the same way everywhere, instead of nowhere. A consistent brand moment at every venue. Multi-venue rollouts like this one are quoted as a project, then billed per location per month.